About ECW
Easy Chiropractic Websites is a production of Virtual Impax.
Virtual Impax was founded in 1997 by Kathy Hendershot-Hurd.
Kathy’s background is unique. She began her professional life in advertising… then, when this new thing called the “internet” started to catch on back in 1994, Kathy taught herself HTML and launched a web development company.
As the web grew, it became obvious that the internet was the next big “thing” in advertising. Suddenly, Kathy’s 15 years of traditional advertising experience were becoming VERY relevant as small business owners came to her for their websites.
In 1997, Kathy wrote a book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. In it, she carefully chronicles how to identify your target audience and how to create a marketing message that cuts through the clutter and delivers results.
In the book, Kathy explores Neil Rackham’s Huthwaite Institute findings on the differences between the Minor Sale and the Major Sale. Rackham’s work was devoted to making outside sales people more effective, but Kathy recognized how his findings directly apply to advertising… especially advertising and marketing a chiropractic practice.
Easy Chiropractic Websites are quite possibly the most effective marketing tool for any chiropractic practice.