Pretty is as pretty does
There once was a chiropractor who decided to open his own practice. He hired his wife to act as his office manager and it wasn’t long before his practice was thriving.
The years went by – and one day his wife announced that she was leaving him. He was devastated. Not only was he losing his life partner – but his office manager as well.
Despite his broken heart – he needed an office manager to step in and manage his practice. He ran an ad in the paper and one woman who responded was a stunning beauty. She was tall and thin, with long blonde hair and big blue eyes. When she spoke, her voice was like that of an angel. Of course, the chiropractor hired this goddess immediately and patted himself on the back for his exceptional hiring decision.
As the weeks went by, the chiropractor began to be alarmed. Despite the fact that he was pleasantly busy, there was very little money being deposited into his bank account. To make a long story short – the beautiful blonde was stealing from her new employer. She was beautiful – she was sexy – and had she been allowed to remain – she would have destroyed his practice.
Unfortunately, there may be a beautiful thief in your practice as well. Your chiropractic websites can be just like the beautiful woman in the story above.
Your website may be beautiful – but it may be “stealing” from your practice. However, instead of stealing actual revenue – it’s stealing potential revenue – and that’s why it may be the most insidious thief of all.
The best chiropractic websites are a lot like the people who man your front desk. For many prospective patients, the first impression they have of your chiropractic practice is your website – so it’s important that your website be attractive and professional. However, it’s also essential that your chiropractic website also be hard working.
It needs to be easy to update – so you can constantly be adding new and fresh content to the site. Patients and prospective patients alike won’t come back to your website if there’s nothing new there for them to see.
Your chiropractic website must also be able to be easily indexed by the search engines – so when patientsna dn prospective patients SEARCH for your practice that they’ll find you and your practice online.
Of course, if you really want to make your chiropractic website work as hard as you do – be sure to add online appointment scheduling to your chiropractic website. Most online appointment scheduling software allows you to easily link to their software – making it as easy to integrate into your website as inserting a link.
It’s one thing to have a beautiful website – but when that beautiful website also contributes to your patient count – well – that’s where the real “pretty” comes into play!
