The BEST chiropractic websites are not the most lavishly designed…. but rather they are practical as well as beautiful.
Here are 3 main characteristics of the BEST chiropractic websites:
1. The Best Chiropractic Websites can be easily found and indexed by the search engines.
It sounds easy enough – doesn’t it? I mean, when you sign a contract for web development services, you naturally ASSUME that when your website is completed that it will show up when a prospective patient searches for you by name.
Unfortunately, some of the most beautiful chiropractic websites are only seen by current patients. Prospective patients who are either searching for the chiropractor by name or simply searching for a local chiropractor may not ever find that beautiful website.
I’ll be honest – nothing breaks my heart more than the chiropractor who spent a lot of money getting a website developed and now wants help in getting a practice website “found” by the search engines.
The way a site is created is a critical component in whether or not the content will be found and indexed by the search engines.
It matters – a LOT.
Ask for references and then – do a Google search for the web developer’s client BY NAME. If the web developer’s client’s site isn’t showing up on the first page – it’s a sign that this developer doesn’t have a CLUE on what he/she needs to do to please the minor dieties known as the search engines.
2. The Best Chiropractic Websites introduce prospective patients to you and your practice.
Having a chiropractic website which can be FOUND is just the beginning of the process. Once your website can be FOUND – then we need to focus on what prospective patients SEE when they get there.
Is your website filled with generic content about chiropractic – or is it filled with information about YOUR practice.
There’s a huge difference between the two.
Many chiropractic websites are filled with well written articles which describe chiropractic IN GENERAL.
By the time a prospective patient finds your website by searching for you by name – they don’t need to be SOLD on the benefits of chiropractic. Instead, they need to learn more about you and your unique style of practice.
Is your waiting room filled with toys for the little ones? Are most of your patients high performance athletes??
The best chiropractic websites introduce a prospective patient to your practice before they schedule an appointment.
Unique, original content – including photos, audio and video are all part of the BEST chiropractic websites.
3. The Best Chiropractic Websites allow patients to schedule appointments online.
In a recent survey, 79% of respondents indicated that they PREFERRED the ease and convenience of making appointments online. Can prospective patients quickly and easily schedule their first appointment with you by simply clicking within your website?
If your website is doing its job – you want to make it as easy as possible for that prospective patient to schedule his/her first exam.
Genbook (affiliate link) offers a truly interactive online appointment scheduling service which allows chiropractors to set different kinds of appointment types. They also offer a free 30 day full service trial to get started.
These are the three basic characteristics of the BEST chiropractic websites. When your chiropractic website hits the mark on all three of these characteristics – you’ll soon discover what all the FUSS is about when it comes to marketing your practice via the internet.
