Online appointment scheduling for chiropractors is really nothing new. The technology behind online appointment scheduling isn’t “new” or even “advanced”. It’s not hard for chiropractors to add online appointment scheduling to their practice – and it may actually result in increased patient reactivation – not to mention increasing new patient visits as well.
A few companies have been offering online appointment scheduling services for more than a decade but as recently as a few years ago- offering online appointment scheduling was only for the technically savvy chiropractor.
Chiropractors who used online appointment scheduling were doing it more to demonstrate their technical expertise than to provide real value for patients.
The reason is simple – until recently very few “potential patients” were using the web on a regular basis. The web was a place for geeks – not a place where grandparents shared photos of their children and grandchildren on Facebook.
Ah – Facebook – and Twitter – and all of the other wonderful “social media” sites which have made the web “accessible” to the masses. While it was a rarity to reach prospective patients via the web ten years ago – today it’s becoming a common practice. Your patients and prospective patients are using the web for more today than ever before.
The biggest reason we’re seeing this meteoric rise web use is simple: it’s smart phones – hand held computers which also act like cell phones. Patients are no longer turning to the yellow pages to find information – they’re accessing the web via their smart phone.
If you’ve done your homework - patients will find your chiropractic website quickly and easily using their mystical magical smart phone or tablet PC. Now that they’re at your website – now what?
The absolute BEST possibility is that they don’t have to call – instead they can quickly and easily schedule an appointment RIGHT THERE ON YOUR WEBSITE.
Not only will online appointment scheduling help you to get new patients – it will also help you book more appointments with your current patients as well.
Case in point – I’ve been listening to my daughter complain for a few weeks now about headaches she’s having. She keeps meaning to call her chiropractor – but she always seems to think about calling either after business hours or during their lunch hour. If her chiropractor only had online appointment scheduling – he would have had SEVERAL appointments added to his schedule from my daughter alone!
Make it easy for new and current patients to schedule an appointment with you. Add online appointment scheduling to your website. Then – let your patients know you’re accepting appointments online and see if your practice doesn’t grow because of it.
