All that matters is what’s important to the patient

Nobody knows more about building a successful chiropractic practice than Dr. Jean Murray, of DCPractice Success. According to Dr. Murray marketing success for chiropractors is rooted in the following:

“It’s not about you and what you think you’re doing (Activator, for example). It’s what prospective patients think they are getting (freedom from pain, for example.)”

If you were to go back to school to get your MBA, you would learn that an important part of marketing is to focus upon a product or service’s benefits instead of features.

One of my favorite examples as a way to illustrate this point is talking about the reasons any given person may have for purchasing candles. One person is purchasing candles as a way to decorate the home, while another is purchasing the candle to provide lighting in an emergency. Yet a third is purchasing a candle as a way to cover up odors in the home. Three different people, all are buying candles but all have a different reason for buying those candles.

If you’re selling candles, then you’d better know ALL the reasons why your patients are buying candles so you can focus your communications with potential customers to focus on those REASONS to buy.

If you’re selling chiropractic services, the same is also true.

Like it or not, creating practice success is all about communicating the BENEFITS of what you do effectively with the people who live and work in your community. In the case of the chiropractic professional, those benefits are largely focused upon the relief of pain and the restoration of health and well being.

Your chiropractic website is a great tool for educating prospective patients.  The better educated people are, the more patients you’ll see coming to your practice.