“Advertising is what you do when you can’t go see somebody. That’s all it is.” Fairfax Cone
What if you had a crystal ball which would automatically find everyone in your area who was currently suffering from back pain? Without a doubt, it would be the greatest advertising tool ever created. The only thing that could make our magical crystal ball even better would be if you could then send a message directly to the back pain sufferer.
What message would you send to the person the crystal ball identified as suffering from back pain? What would you say to encourage him to schedule an appointment?
Would you offer them a low cost spinal screening? or would you instead choose send them a message about how you’ve helped other patients overcome severe back pain?
Actually – the internet provides the next best thing to our magical marketing crystal ball. While there isn’t currently a tool which will notifying you that someone in your area is searching for back pain relief – if you’ve created your web site with the search engines in mind – those who suffer from back pain in your area WILL find your practice and read the message you carefully composed.
The key is – to create a web site that can be found by the search engines that has content created with prospective patients in mind.
Each month – tens of thousands of people search online for the benefits of chiropractic – they just don’t use the exact words “the benefits of chiropractic”. Instead, they search for terms like “back injury” [90,500 searches last month],”back pain treatment” [49.500 searches last month], and “right side back pain” [49.500 searches last month].
When people are using those words to search the internet – they’re looking for answers – answers your chiropractic website should be providing.
One of the most important messages your chiropractic website should include are patient testimonials.
For example, if you have successfully treated a patient who had been told by other doctors that their pain couldn’t be helped who now enjoys playing golf every weekend – your website should be sharing his video testimonial.
The biggest “problem” with most chiropractic websites is two fold. First, the website coding is not search engine friendly which means the search engines can’t get inside the website to index it effectively. Secondly, most chiropractic websites are difficult to update which means adding testimonials is so difficult and time consuming that most chiropractors don’t bother with them at all.
This is why we created the Web Smart Chiropractor. This easy to use 7 week course takes you step by step through creating a website which acts as your practice’s most effective advertising tool. Not only will you learn the secrets to create an effective website for your practice, but the lessons you learn can be applied to ALL of your marketing materials including your other advertising.
We don’t have a magical marketing crystal ball which alerts you to exactly who in your area is experiencing back pain – but the internet provides the next best thing. It’s where people go to find answers. Make sure when they search for answers – they can find your practice website.
