Is Your Chiropractic Website Being Found by Patients?

We’ve talked here about the importance of defining who you want exposed to your marketing message.   Defining your target audience is essential to your marketing success.

Most chiropractors still rely on Yellow Page advertising to reach new patients. It’s easy and most importantly, using the yellow pages doesn’t require that you define your target audience.  Yet, there are other ways potential patients will find your chiropractic practice.

If your practice is like most, your ideal potential patients are well educated and are usually internet users.  One often overlooked but incredibly effective and efficient way to get your message in front of your potential patients is having a great chiropractic website.

Your definition of a “great” chiropractic website may differ from mine.  Some people think a great chiropractor website is one that is “pretty”.  Don’t get me wrong, I can appreciate the beauty of a great looking website.   However, a pretty website that doesn’t bring in new patients to your practice… well, that’s not a great chiropractor website in my book.

Here’s my definition of a great chiropractic web site:  When a potential patient searches the internet, they find your site!

Yesterday, 786 people searched for a chiropractor in Pittsburgh. Are you a chiropractor in Pittsburgh? How many of those searches ended up at your website?

However, if you’re a chiropractor in Philadelphia, those searchers won’t do anything to build your practice.  Those searchers are not your potential patients.

That means a chiropractic website that ranks well for the generic keyword “back pain” won’t do your practice near as much good as a website that ranks well for the keyword “back pain [insert your city/county/area]”

Our Easy Chiropractic Websites make is EASY for you to target the keywords your potential patients are using to try to find your practice.  Because the prettiest website is the one that gets listed as a referral source on your new patient intake forms!