Online advertising is quickly becoming mandatory practice for chiropractors in the United States. It’s positively mind boggling how quickly things are changing when it comes to advertising your chiropractic practice. As recently as 2007 – studies showed that the chiropractor’s favorite advertising medium – the yellow pages – was still one of the best ways to reach consumers seeking information about local businesses.
However, a follow up study done in 2010 showed that the once mighty printed yellow page directory fell from the leader to dead center of the pack. That’s quite a drop and evidence of a trend which will continue.
The clear winner in the 2010 study on how consumers found information about local businesses probably won’t surprise you. The clear winner was the internet.
The driving force behind this shift in consumer behavior is the familiar smart phone. American consumers are embracing and adopting these pock sized computers/cell phones at a record pace. As more and more Americans trade in their cell phones for smart phones – they are sending their printed yellow page directories to the recycling bin and looking up information online.
Which means – it’s more important than ever for chiropractors to make sure their website is ready for a world without printed yellow page directories.
It’s a world where consumers will simply pick up their phone and type in what the want to find. It’s a world where consumers are seeking “connection” and not just directory style information.
While your chiropractic website is becoming the “replacement” for the yellow pages – it has to do MORE than just serve up the who, what, where and when of your practice.
Fortunately your website can do so much MORE than your yellow page directory listing ever did. Your chiropractic practice website can be a full page newspaper ad – a 3 minute radio commercial - a 10 minute infomercial or all of these wrapped up into a single great web presence.
Online advertising is quickly replacing all the ways chiropractors used to advertise their practice. A great website for your chiropractic practice is more important now than ever before.
Contact us to learn how to create one for your practice.
