If you’re a chiropractor – you should have a Facebook page to help build your practice. However, you definitely need “more” than just a Facebook Page for your practice.
There’s really no good excuse for you NOT to have a Facebook page for your practice because it costs you nothing to create a Facebook page for your chiropractic practice.
Facebook is where the people are. The latest estimates put the number of personal profiles on Facebook in the 700 million range. With that many people using Facebook, chances are good that at least a few of your current patients can be found on Facebook. You need to have a place for them to easily find you – and your practice – too.
But while Facebook is a great place to promote your practice – Facebook shouldn’t be the ONLY home your practice has on the web.
If you don’t have a chiropractic website for your practice yet – it’s imperative that you get one. Don’t count on your Facebook Page to take the place of your practice’s website.
Compelling reasons for not using your Facebook Page as your primary web home.
These are some compelling reasons why Facebook should be COMPLEMENTING your current practice website instead of standing in its place.
Since Facebook is free, you have no control over Facebook.
If your Facebook page is your only presence on the web – you are building your web identity on “ground” you do not own.
While Facebook is an extremely popular site today – there’s no telling what the future holds. The fate of Facebook lies in Facebook’s hands – not yours.
Those Who Forget History Are Doomed to Repeat It
It wasn’t that long ago that the “king of the social media hill” was MySpace. In its heyday – this site was THE social media networking site. MySpace held that crown until it was sold and ‘reworked”. User experience was ignored while focusing on revenue generation was key. MySpace faltered – and Facebook rushed in to fill the void.
I’m not saying that Facebook is going to falter any time soon – but you or I don’t have any CONTROL over Facebook without sitting on the board.
Companies who decided to use their MySpace page as their primary web presence were forced to either stay with a site which was becoming more “hostile” to the user by the week – or start over again with Facebook.
On the other hand, companies which used MySpace to drive traffic to their company’s website only needed to add Facebook to their “marketing mix”. The could continue to reach out to the dwindling users on MySpace while still connecting with Facebook users as well.
There’s no doubt that chiropractors NEED to add Facebook to their online presence – just don’t make Facebook the only online face for your chiropractic practice.
