Using Twitter as a cheap and easy marketing tool for your chiropractic practice

August 4, 2010

I picked up a magazine while in my chiropractor’s office this morning and didn’t have a chance to read the entire article “Cheap Easy Ways to Market Your Practice” – however, I did see the graphic which included “Tweet” and new that it would probably anger me if I had been left long enough to [...]

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Chiropractic Websites can be more than just Online Brochures

July 26, 2010

Creating a brochure used to be one of the first things a chiropractor would do to establish a chiropractic practice.  Those handy dandy pieces of folded paper could provide prospective patients with all the information they needed to know about your practice. Today – there are far fewer chiropractors seeking to create these marketing gems [...]

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Why Your Chiropractic Website Can Be Your Most Effective Advertising Tool

July 19, 2010

“Advertising is what you do when you can’t go see somebody. That’s all it is.”  Fairfax Cone What if you had a crystal ball which would automatically find everyone in your area who was currently suffering from back pain?  Without a doubt, it would be the greatest advertising tool ever created.  The only thing that [...]

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Marketing for Chiropractors is Not Selling

July 15, 2010

For many chiropractors, marketing is one of the most dreaded parts of running a practice.  While attracting new patients is an essential part of building any practice (and a critical factor in launching a new practice) doing the marketing and advertising necessary to bring those new patients in the door is a common source of [...]

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The Role of Color in Chiropractic Practice Branding

November 6, 2009

As we’ve discussed before, even the simplest detail plays a critical role in how well your chiropractic practice’s  “brand” communicates the “who, what and why” of what you do within your practice. For example, the colors you choose as part of your branding plays an important role in your branding because the use of color [...]

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The truth about “branding” and chiropractic marketing

October 26, 2009

One of the biggest challenges in starting a chiropractic practice is developing a “visual identity”. Sometimes known as “branding” – the visual elements you choose to represent your practice are an important part of your practice success. Part of the “brand” development process is to create visual elements– such as a logo – which help [...]

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Chiropractic Practice Building Secrets

June 25, 2009

Chiropractic practice building is like training for a marathon – it’s not fast – it’s not easy – and it doesn’t happen by accident.  Building your chiropractic practice is not something you do overnight. But you already knew that. Instead – building your chiropractic practice takes time and planning.  One of the most important, practice [...]

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Is a website essential to chiropractic practice marketing?

December 17, 2008

Is a website essential to successfully market your chiropractic practice? The answer may surprise you. A website is NOT essential to successfully market ANY business.  As a matter of fact, if you have a horrible website or a website that can’t be found by the search engines, you may be better off saving your self [...]

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Should Chiropractors Advertise in the Yellow Pages?

September 8, 2008

Here’s a question that has come in to this blog: “Should chiropractors advertise in the yellow pages?” Twenty years ago, this wasn’t an issue.  There was but a single version of the Yellow Pages and being excluded from the sacred book was unthinkable. Then came multiple VERSIONS of “the” yellow pages.  It seems every other [...]

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Chiropractic Marketing Tips: Sports Teams Sponsorships

June 28, 2008

When you launched your chiropractic practice, you launched a business. Every business needs to “get the word out” about the products and services the business offers. Your chiropractic practice is no different. Marketing is merely the act of getting the message out about the products and services your practice offers the surrounding community!  When you [...]

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