About Easy Chiropractic Websites
Mastering the web used to be a full time occupation. Now, advances in technology have brought the possibility of becoming an internet marketing master within everyone’s reach.
If you can use email – and if you can create a word processing document – then you have all the “skills” you need to create and maintain an easy, effective chiropractic web site.
Each day – literally HUNDREDS of THOUSANDS of people are searching the web for alternative health care options. When you combine that fact with the fact that the profile of a typical heavy web user is almost identical to the profile of a typical chiropractic practice patient – and you’ll see that now more than ever – it’s time to start using the web to communicate with prospective patients.
Easy Chiropractic Websites was created by Virtual Impax founder Kathy Hendershot-Hurd.
Kathy’s background is unique. She began her professional life as an account executive with an advertising agency. When this new thing called the “internet” started to catch on back in 1994, Kathy taught herself HTML and launched a web development company.
As the web grew, it became obvious that the internet was the next big “thing” in advertising. Suddenly, Kathy’s 15 years of traditional advertising experience were becoming VERY relevant as small business owners (including a few lucky chiropractors) came to her to develop their websites and plan their online marketing campaigns.
In 2006, Kathy wrote a book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. In it, she carefully chronicles how to identify your target audience and how to create a marketing message that cuts through the clutter and delivers results. In the book, Kathy explores Neil Rackham’s Huthwaite Institute findings on the differences between the Minor Sale and the Major Sale. Rackham’s work was devoted to making outside sales people more effective, but Kathy recognized how his findings directly apply to advertising… especially advertising and marketing a chiropractic practice.
Each day there are literally tens of thousands of people searching the internet for the solutions YOU offer in your practice.
If you’re interested in leaning how to make it so prospective patients find YOU – Contact us.
